The big announcement was made on Google's Official Blog in its article entitled: Introducing the Google+ project: Real-life sharing, rethought for the web.
Trying to break the social market for years, Google Google has been unsucessfull in his previous attempts,namely Google Wave and Buzz. Many have been speculating when Google would launch his own Facebook-style social network site, especially after Google rolling out its +1 button and subsequently rumors such as Google Me!
Google Plus, or Google + bears an outstanding similarity to Facebook, including wall-like feeds and friends. Google Plus includes innovates by including specialized groups of friends called Circles. Circles lets you group you contacts e.g. friends, family, acquaintance. This feature will let you share specific information with each group of contacts.
Google Plus online sharing engine is called Sparks and pretty much acts like an RSS reader as Facebook news feed. Sparks are aimed at delivering a feed of highly contagious content from across the Internet.
There is also an innovative feature called Hangouts that enables live group video chats, aiming to promote impulsive meetings with up to 10 people.
Google Plus includes a strong Mobile component featuring aspects such as Location and Instant Uploads where the users can post pictures and videos to an album. Strong integration with the Android platform should be expected.
Last but no the least, Google Plus introduces Huddles, which is a group texting feature similar to Beluga (now acquired by Facebook) that lets you have group chats via your phone.
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