Google is becoming Sous Chef Recipe Search

There are always dozens of excuses not to cook their own food, but most seem to be just , not knowing what to cook . After all, even though well-stocked pantry, most of us do not have the know-how to throw the ingredients together into something edible – not to mention tasty. Well, Google is coming to the rescue once again, acting as Sous Chef by providing you with a very advanced recipe search.

While the data collected will be incorporated into the standard SERP, the more advanced features are visible only to those who go to the newly introduced “Recipes” in the advanced search panel. This is the search panel, located in the left column, you probably will not be displayed “Recipes” in the default view, so just click “More” below for images, videos, news, and Shopping(four options will here default).

When you're part of the rules, you can keep searching you find the obscenely obscure(“salad”) to the extremely particular(“vegan curry with potatoes, peas, and coconut). You can even enter the ingredients that are available(oatmeal, peanut butter, applesauce, vanilla, splenda) and see what the rules are already set. Do you have specific dietary needs, such as restricting the low-carb, gluten-free or vegetarian cuisine? You can simply type in the proper perspective and search a wide range of recipes. Once the search is performed, you can narrow the results by the number of calories, cooking time and the necessary ingredients that are in the Extended left column.

These provisions, as well as opinions about them, shall be aggregated with other major attractions, including the Food Network, Food.com, AllRecipes.com and iFood. As the actual rules are not displayed on the Google search engine is not in direct competition with these sites, avoiding the controversy that occurred with the introduction of Hotpot(perceived by many travel search sites that aggregate data from Google, as a direct competitor).

This degree of detail in the search for innovation is a recipe tip to Google, but to some extent mimics the popular “/ rules” tag from Blekko. In any case, a very specific search capabilities and shows the trend of the production of specific tasks of data aggregation for search, it will probably show a similar evolution in other areas, and in competitive search engines. What are the “tag” What do you think Google and Bingahoo should develop further?